Saturday, 8 October 2011

Photo Montage Project: Light.

This is the Prezi that my group created to display our work on the theme of light.

1 comment:

  1. Group note:
    Prezi – The Prezi used to exhibit the project has been very well designed. It succeeds at a distance immediately, utilising a range of formal elements – line, shape, colour, tone and framing – to engage the viewer and draw his/her attention to certain key areas. The most prominent of these is the Poloroid credit screen which, using line and shape, conveys ideas of equality and ensemble which underpin the group ethic of the project, and draws our attention to frames within frames which is one of the features of the presentation. The arrangement of the opening definition of reflection uses an interesting inverting pathway which moves along the curves of circular frames to embody how light is reflected from an object and reaches the eye via refraction. Taking on board feedback well each of the images is exhibited cold to the viewer to stimulate independent thinking and ideas, prior to notes being revealed which shed light on the creative process. Finally, comments from the target audience focus group establish an outer frame of viewing and reception, embodying new ideas of production and reception, artist and viewer, initiated and uninitiated.


    Individual note:
    Blog – You state at the outset that the idea you developed centred on the “physical way of presenting light”. This needs clarification. Do you mean that you wanted to transform the physical nature of your light source, a light bulb? If so, why? What satellite themes were you exploring? Do you mean that you wanted to endow it with qualities which would make it appear to have a more organic physicality? Again, if so, why? You need to be very clear when articulating your idea and the themes closest to it, since you are expected to analyse how the formal elements of the piece unify its themes and content. You mention how certain line elements (the nylon strings) are lost in the final version of the image. You needed to explain the part this particular element of form was playing in helping to connect the content to the theme and what effect the loss had as a result. How does the lens flare colouration effect you mention impact as a formal element on the relationship between your theme and content? You make an interesting point about how the “form of the photo was also changed...in the way that much more emphasis was placed on colour and texture, rather than the shadows created by the bulbs.” Again you need to relate how these changes in formal qualities in turn affect the relationship between the themes and the content. When you come to talk about Exhibition, you could explore the relationship between the formal elements of the image you’ve created and the formal elements of the Prezi you’ve chosen to exhibit it in.


    Prezi – You provide an informative breakdown of the technological process behind the construction of your image. In the text that accompanies your product you really need to be using the critical and aesthetic language of artistic appreciation. Using a more concise and selective text than the extended analysis on your blog, you should be drawing the viewer’s attention to the themes of the work. You should be directing us to how the formal elements in the photograph are unifying what we see and all aspects of its content to your overarching theme(s).


    You also need to discuss the target audience focus group feedback in terms of how they have responded to subject, content and form.


    A striking image. Very good class work and homework and a very promising response to the objective. C++

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